First Time in Tulum? Your Complete Beginner’s Travel Guide

Why is Tulum so popular?

Tulum’s popularity comes from a rare collision of heritage (Mayan ruins), nature (cenotes & Sian Ka’an), wellness culture (temazcal), and an Instagram-friendly design aesthetic. That combination, plus easy North American access and curated hospitality, created a strong demand loop (media → influencers → visitor growth). Local reporting and travel outlets show that development and investment have been key drivers behind the boom. 

Is Tulum still a good place to visit?

Yes, for travelers who plan intentionally and in advance. Avoid peak crowds, book in advance for restaurants and experiences, pick neighborhoods aligned with your vibe (quiet vs. party), and use vetted local providers. Travelers who treat Tulum as a curated itinerary (one cenote day, one ruins day, one beach-club day) tend to have the best experiences.

Reach out to Casa Tira and we can help you plan and book your entire itinerary for you, taking the hassle out of travel planning.

Why is Tulum so expensive?

Tulum has transformed from a laid-back boho backpacker hub into a luxury destination, which is why it’s now considered an aspirational premium-priced destination. The town attracts affluent travelers with boutique villas, upscale dining, and its signature “trendy” atmosphere. Strong demand for exclusive beachfront hotels and curated experiences—combined with its reputation as a celebrity and wellness hotspot—means businesses can set premium prices comparable to those in major global cities.

• Shift Toward Luxury: Once known for its bohemian charm and budget stays, Tulum now embraces a boutique, high-end identity, designed to appeal to wealthier visitors.

• Celebrity & Influencer Magnet: Its popularity among celebrities and social media influencers has raised its profile, driving both prestige and prices upward.

• Wellness & Lifestyle Appeal: With a global reputation for yoga, retreats, and holistic living, Tulum caters to a lifestyle-driven crowd willing to pay more for wellness-focused offerings.

• Commercialization: As with other world-class beach destinations, increasing development and commercialization naturally bring higher costs for goods and services.

• Demand for Boutique Experiences: Travelers now seek unique, stylish stays and experiences, allowing boutique hotels and venues to charge rates rivaling those of international luxury cities.

Money saving tips: stay inland (Centro or Holistika), travel in shoulder season, eat more local food and fewer tourist beach-club meals, and book transfers in advance. Message us for more information on how to make you trip as budget-friendly as possible!

Tulum does not need to be expensive. Read our article on how to save money in Tulum.

Check pricing and availability at Casa Tira Tulum

How many days in Tulum is enough?

• Minimum: 3 days — sunrise ruins, cenote, a beach/club afternoon/night with night club after.

• Ideal: 4–6 days — add Sian Ka’an or extra cenotes, a relaxed beach day, and a wellness session or two.

• Week: 7+ days — allows day trips (Chichen Itza, Bacalar) and total relaxation. Guides consistently recommend 3–5 days as the sweet spot for first-timers. 

Read our Insider’s Guide to Tulum’s Top Attractions here.

Who is Tulum good for?

Families: yes — choose family-friendly villas or hotels with pools, plan daytime ruins/cenote visits, and use private transfers.
Bachelorettes / Bachelors: great — pool parties, private chef dinners, beach-club days, and nightlife; use a villa base like Casa Tira for privacy.
Couples (elope/renew vows): exceptional — rooftop sunsets, intimate beach ceremonies, and private chef experiences.
Wellness groups / retreats: ideal — easy to book private yoga, breathwork, temazcal, and spa services.

Casa Tira fit: Casa Tira’s rooftop deck, 20-seat outdoor dining, private chef options, and concierge make it a strong base for families, bachelorette groups, and intimate wedding parties.

Read reviews from our guests here.